Exodus Brand Evolution

Although our brand is evolving,
our values remain. Take a closer look at the symbolism inside our new logo.

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Up and down arrows

The original, core product of Exodus allowed users to send, receive, and swap digital assets. The arrows represent these transactions and carry over our classic X logo into the future.

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Number 3

The number 3 means a lot to us. It’s about unlocking Web3 for millions of users, mirroring the letter E for Exodus, and celebrating our third logo and evolution as a brand.

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Letter E

The letter E is the first letter in the Exodus brand name and represents our goal to lead an exodus away from traditional finance and toward a sovereign financial future.

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Shield

Exodus works hard to protect your digital assets. Our wallet is designed so that only you can access your funds. We aim to be a trusted friend in your journey of crypto and self-custody.

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Infinity symbol

The infinity symbol represents the idea that blockchain is forever. Global decentralization, immutable ledgers, and never-ending growth make the blockchain unstoppable.

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Scarab

The sweeping up and down movements reference the scarab, a symbol in ancient Egypt for new form and life. As Exodus evolves, we take on a new form with Web3, NFTs, and DeFi.

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Pyramid

Ideas of transformation are completed with the pyramid, another ancient symbol of transition. Exodus started as a wallet and is becoming a gateway to the next iteration of the internet.

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Blockchain

A blockchain link can also be observed, representing the immutable and censorship-resistant nature of the blockchain.

New logo reflects our growth

We started in 2015 by making blockchain assets easy to secure, manage, and swap on the desktop for everyone. Now the story behind our brand update will carry Exodus into the next generation of blockchain development.