Exodus looks to future with logo rebrand

Exodus looks to future with logo rebrand

Exodus looks to future with logo rebrand

Exodus is evolving, and so is the familiar “X” logo that has been the symbol of trust to Exodus customers over the past few years.

The aim of Exodus is to help half of the world exit traditional finance by 2030, and also to become the go-to app for experiencing DeFi and Web3 by the end of 2022.

With the release of the Exodus multi-chain crypto browser extension which unleashes the power of Web3, the integration with Magic Eden NFT marketplace, and the new fiat on-ramp, Exodus has already taken huge steps towards this goal.

Now, a new logo will reflect Exodus’ growth into the new frontiers of crypto and Web3.


What the new logo symbolizes

Many unique and fitting elements went into the design of the new logo:

The letter “E”
At first glance it’s apparent that Exodus has moved away from the letter “X” and towards the letter “E”. The letter E is the first letter in the Exodus brand name and represents our goal to lead an exodus away from traditional finance and toward a sovereign financial future.

The numbers 3 and 33
The number 3 primarily represents Exodus unlocking the world of Web3 for its users. It is also considered to be “the magic number” in many of the world’s major civilizations and religions. The mirrored and balanced design of the powerful new logo also carries a suggestion of “33”, another number that has carried esoteric significance and power.

The infinity symbol
The infinity symbol represents the idea that blockchain is forever and unstoppable.

A blockchain link
A blockchain link element can also be observed, representing the immutable and censorship-resistant nature of the blockchain.

Up and down arrows
An eye for detail may note that the spaces created within the design create “up” and “down” arrows which represent dynamic movement, and the incoming and outgoing transactions and payments.

A shield
The overall shape of the logo brings up more timeless motifs that also serve as a nod to one of Exodus’ foundational values - security. One such shape is that of a shield, for protection, and security. As a self-custodial platform, security is vital to our crypto journey, and Exodus is designed so that only you have access to your funds.

A scarab
The “sweeping up” and “sweeping down” movements inherent in the design reference the shape of the scarab, a venerated symbol in ancient Egypt that represented new form and new life. As Exodus evolves, we take on new form and life as the go-to place for Web3, NFTs, and DeFi.

A pyramid
Ideas of transformation are completed with inlaid shapes suggestive of a pyramid, another timeless symbol of ancient Egypt. Exodus started as a crypto wallet with some cool features, and now is going through transformation and rebirth as a sleek and intuitive gateway to the next iteration of the internet.


A new dawn awaits

Change is not always easy. Change can be scary and unfamiliar. But change is vital for growth. We’re moving toward a future of greater financial autonomy and building the tools that will enable everyone to manage and control their wealth in the new world.

Look out for our new logo launching across the ever-growing Exodus ecosystem, from our newsletter to Exodus Twitter and Reddit accounts, on our Crypto News & Insights platform, and in the Exodus apps.

Thank you for setting out on this bold new chapter of finance with Exodus.

This content is for informational purposes only and is not investment advice. You should consult a qualified licensed advisor before engaging in any transaction.

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